AFM Ecosystem Loyalty Program

Recognition, privileges, and member engagement across the AFM ecosystem.

MAQS Plus connects AFM brands, customers, partners, and selected participants through structured loyalty recognition, exclusive privileges, curated offers, rewards, and engagement pathways.

Public activation remains subject to AFM program readiness.

Member Engagement Layer
MAQS Plus

Structured recognition, privileges, offers, rewards, and engagement pathways for eligible members and participating brands.

MyKarat Access Member-facing recognition and program access layer for MAQS Plus.
Recognition Privileges Offers Rewards Eligibility
Program Focus Loyalty Member Engagement Recognition Privileges Offers Partner Participation Program Readiness
What MAQS Plus Is

AFM's ecosystem loyalty and member engagement program.

MAQS Plus is designed to bring AFM brands, customers, partners, and selected participants into one structured loyalty environment.

Through MAQS Plus, eligible members may receive recognition for participation, access selected privileges, discover approved offers, join engagement activities, and connect with participating AFM brands and partner channels.

Ecosystem Recognition

MAQS Plus recognizes eligible member activity and participation across approved AFM brand and partner pathways.

Member Privileges

Members may gain access to selected privileges, offers, rewards, updates, and engagement opportunities under official program rules.

Brand Engagement

Participating AFM brands can use MAQS Plus as a structured loyalty and engagement channel for customer connection and campaign participation.

Partner Access

Approved partners may participate through offers, member privileges, campaigns, and selected engagement opportunities.

Members

A structured loyalty experience for selected members.

MAQS Plus is created for customers, invited participants, and approved members who want a more connected way to engage with AFM brands and selected partner offers.

The program is designed to provide a clear member journey, from recognition and access to offers, rewards, updates, and participation opportunities.

01
RecognitionEligible activity may be recognized through the MAQS Plus program structure.
02
PrivilegesMembers may access approved privileges made available by participating AFM brands and partners.
03
OffersSelected offers may be introduced through official MAQS Plus campaigns and partner channels.
04
RewardsProgram rewards may be made available based on eligibility, participation, availability, and official program rules.
05
EngagementMembers may receive updates, invitations, campaign access, and selected participation opportunities.
MyKarat

The member-facing recognition and access layer of MAQS Plus.

MyKarat is designed as the member interface for MAQS Plus, giving eligible members a simple way to view recognition, access program updates, discover available privileges, and participate in approved engagement pathways.

Through MyKarat, members may interact with MAQS Plus in a more organized and accessible way, subject to program availability, eligibility, and official activation.

Member Access Preview

MyKarat

Recognition, privileges, program updates, and engagement pathways in one member-facing environment.

MAQS Plus
MyKarat

Member recognition and access layer.

MemberEligible Access
StatusReadiness Review
ProgramMAQS Plus
Karat Recognition

Karat is loyalty recognition within MAQS Plus.

Karat is the recognition marker used by MAQS Plus to acknowledge eligible member activity, participation, and engagement within the official program environment.

Karat supports the member experience by helping represent participation, eligibility, recognition, and access within approved MAQS Plus pathways.

Recognition

Karat may reflect eligible member participation and activity.

Access

Karat may support access to selected privileges or engagement pathways, subject to official program rules.

Eligibility

Karat may help determine eligibility for approved offers, rewards, privileges, or campaign participation.

Engagement

Karat may support a more structured member experience across MAQS Plus.

Program Status

MAQS Plus is being prepared for phased public activation.

MAQS Plus is currently under program readiness review. Member access, Karat rules, participating brand privileges, and selected features will be activated in phases following AFM approval.

Member AccessAvailability remains subject to eligibility, activation schedule, and official program rules.
Brand PrivilegesParticipating brand privileges will be introduced in phases following AFM approval.
Partner ParticipationPartner access is subject to review, onboarding, and readiness requirements.
MyKarat AvailabilityMember-facing features will be activated according to approved program sequencing.
MAQS Plus

Be part of the official MAQS Plus program readiness list.

Register interest as a member, participating brand, or partner. Access remains subject to AFM program readiness.